CATF Action Launches Digital Campaign to Highlight the Benefits of EPA Carbon Pollution Standards

WASHINGTON, D.C. – Today, CATF Action announced the launch of a $100,000 digital ad campaign in eight competitive Metro areas across six swing states to highlight the economic, environmental, and public health benefits of the Environmental Protection Agency’s (EPA) recent proposal to curb carbon pollution from fossil fuel-fired power plants based on the best control technologies. 

“We are encouraged to see EPA take an important step toward making good on its responsibility under the Clean Air Act by proposing new rules to drastically reduce carbon pollution from U.S. power plants,” said Lindsey Griffith, Executive Director, CATF Action. “These standards are critical to reducing harmful carbon pollution and other harmful air pollutants, and give power plants individual flexibility to reduce their emissions in the most cost-effective way. And while tight carbon pollution limits are important in the fight against climate change, this proposal is also estimated to provide subsequent public health benefits by reducing other harmful air pollutants that are emitted alongside CO2. We look forward to commenting on the proposal to ensure these pollution standards are finalized to the strongest degree.” 

CATF Action joins other advocacy groups, including NRDC and Evergreen Action, in supporting the Biden administration and the EPA in taking this critical step forward in limiting harmful climate pollution from fossil power plants.  

Power plants are the largest industrial cause of global warming in the United States and much of their pollution is uncontrolled despite readily available and cost-effective technologies like carbon capture. EPA’s proposal is a commonsense way to control fossil power plants and significantly reduce carbon pollution.  

Benefits of the proposed standards include: 

• Flexibility and cost-effectiveness for individual power plants. These rules are not one-size-fits-all. They allow each power plant to consider the best and most affordable approach to reducing its emissions based on its economics and design.   
• Significant reduction in carbon dioxide pollution. These rules make important progress in the fight against climate change by tackling a major source of carbon pollution in the U.S. 
• Improved community health by reducing co-pollutants like smog and soot. Alongside carbon dioxide, power plants also emit a variety of harmful air toxics. Reducing carbon emissions will reduce other pollutants that cause unhealthy levels of ozone smog and fine particulate pollution. 

The ads are running in eight Metro areas across Arizona, Georgia, Michigan, North Carolina, Pennsylvania, and Wisconsin.